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Liberal Opinion Blog. Boston, Massachusetts. Political Democrat, Independent. Debunk Republican Lies, Misinformation

Nielsen Ratings…

Big audiences come with big bragging rights and an even bigger bottom line.

Companies and Media Houses make advertising decisions based on audience research data from Nielsen and similar ratings. Broadcasters use the data to set ad prices and decide which shows to drop.

But sometimes we forget that 10 + 7 + 13 = 30. The group of 13 is a bigger single group, but the sum of the smaller groups, (10 plus 7 combined) is bigger than 13.

TAKE THE NIELSEN CABLE NEWS RATINGS FOR WEDNESDAY, AUGUST 26, 2009. (Live + Same Day). (P2+ — represent viewers aged two years and older.

P2+ Total Day
FNC – 1,374,000 viewers
CNN – 711,000 viewers
MSNBC –506,000 viewers
CNBC – 217,000 viewers
HLN – 300,000 viewers

Break down:
Of the 31 million, 80-thousand viewers who were watching TV on that day, (according to Nielsen’s calculations), 1 million 374 thousand WERE watching FOX; 1 million, 734 thousand WERE NOT watching Fox.

P2+ Prime Time
FNC – 2,667,000viewers
CNN— 1,187,000 viewers
MSNBC –984,000 viewers
CNBC – 241,000 viewers
HLN – 606,000viewers

Break down: 2 million, 667-thousand viewers were watching FOX; 3 million and 18 thousand were not – they were watching other channels.

25-54 Total Day
FNC –395,000 viewers
CNN –204,000 viewers
MSNBC –161,000 viewers
CNBC – 72,000 viewers
HLN- 139,000 viewers

Break down: 395 thousand were watching Fox; 576 thousand WERE NOT watching Fox.

25-54 Prime Time
FNC – 736,000 viewers
CNN – 321,000 viewers
MSNBC –318,000 viewers
CNBC – 113,000 viewers
HLN – 204,000 viewers

Break down: 736 thousand were watching fox; 956 thousand WERE NOT watching Fox.

35-64 Total Day
FNC – 650,000 viewers
CNN – 329,000 viewers
MSNBC – 257,000 viewers
CNBC – 105,000 viewers
HLN – 176,000 viewers

Break down: 650 thousand were watching FOX; 867 thousand WERE NOT watching Fox.

35-64 Prime Time
FNC –1,205,000 viewers
CNN – 516,000 viewers
MSNBC –488,000 viewers
CNBC –124,000 viewers
HLN –298,000 viewers

1 million, 205 thousand viewers were watching Fox; 1 million, 426 thousand WERE NOT watching Fox.

Morning programs (6:00AM-9:00AM) P2+
FOX & Friends- 989,000 viewers American Morning- 460,000 viewers
Morning Joe-465,000 viewers
Squawk Box- 157,000 viewers
Morning Express w/ Meade- 228,000 viewers

Break down: 989 thousand watching Fox; 1 million, 310 thousand WERE NOT watching Fox.

5PM – P2+
Glenn Beck– 3,040,000 viewers
Situation Room—688,000 viewers
Hardball w/ Chris Matthews—536,000 viewers
Fast Money—215,000 viewers
Prime News–267,000 viewers

*Break down: 3 million, 40 thousand people watched Glen Beck; 1 million, 706 thousand DID NOT WATCH Glen Beck.

7PM – P2+
Fox Report w/Shep Smith–1,590,000 viewers
Teddy: In His Own Words—1,104,000 viewers
Hardball w Chris Matthews—778,000 viewers
Kudlow Report —a scratch w/112,000 viewers
Issues– 403,000 viewers

1 million, 590 thousand viewers watched Fox Report with Shephard Smith; 2 million, 397 thousand DID NOT.

8PM – P2+
The O’Reilly Factor– 3,303,000 viewers
Teddy: In His Own Words- 1,104,000 viewers
Countdown w/ K. Olbermann– 1,091,000 viewers
Secrets of the Knight – 181,000 viewers
Nancy Grace – 757,000 viewers

3 million, 303 thousand viewers watched O’Reilly Factor; 3 million, 133 thousand DID NOT.

9 PM – P2+ (25-54) (35-64)
Hannity –2,592,000 viewers
Larry King Live—1,182,000 viewers
Hardball w Chris Matthews—1123, 000 viewers
American Greed – 242,000 viewers
Issues- 567,000 viewers

2 million, 592 thousand watched Hannity; 3 million, 114 thousand DID NOT.

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor —1,651,000 viewers
Anderson Cooper 360 —615,000 viewers
Headliners and Legends—658,000 viewers
Mad Money – a scratch w/101,000 viewers
Showbiz Tonight– 377,000 viewers

Break down: Out of 3 million, 402 thousand viewers: 1 million, 651 thousand watched O’Reilly Factor; 1 million, 751 thousand DID NOT.

In most cases, although Fox pulled a much larger chunk of viewers, there were more people who were watching other channels and NOT watching Fox, than there were people watching Fox. *One glaring exception is Glen Beck, who had more people watching him than the competition collectively.

Remember if A gets 500 votes, B gets 350 votes and C gets 600 votes, C wins, but 850 people rejected C…only 600 voted for C.

Networks must also remember that there are hundreds of other channels: Discovery, Lifetime, History, PBS, Food Network, A&E, AMC, Bravo, Sports, Spanish channels, Religious channels and other language/culture specific channels, etc…that millions more were/are watching.

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